Tony Alexander

Economic Commentaries

Christmas Shoppers Plan Restraint

Monday December 9th 2013

Our monthly survey of NZ consumers has found that a net 30% are optimistic about the state of the economy in a year’s time which is down just slightly from November’s net 35% outcome. A high net 47% plan raising spending from November but there is clearly a seasonal effect in play here. Asked whether they intend spending more or less than last Christmas a net 17% said that they plan spending less. Retailers therefore should be cautious in their expectations for sales this December.